THE CLASS OF COVID
The Prince’s Trust
Covid-19 didn’t just take lives, it took futures. It left an almost unbridgeable gap in
learning and development for Britain’s young people of ‘20-‘22. Class of Covid reframes those two years
as an educational experience to remind employers of the resilience of that generation.
Directed by Renee Maria Osubu
The campaign launched with Ashley Walters giving the graduation speech to the Class of Covid
Ashley sent a rallying cry out on TikTok encouraging the #ClassOfCovid to get involved with the campaign
Young people could graduate from the #ClassofCovid with a certificate and leavers hoodie
OOH and social encouraged people to fight for the #ClassOfCovid
Finally, Good Morning Britain did a special about the campaign spreading the word